Although it may seem like a no brainer, a smudgy or debris covered lens can ruin a perfect shot, and it’s typically not fixable in post. When it comes to applying a SANDMARC lens, make sure you check that both our lens and your iPhone lens are clear of any smudges or debris.

Understand the rules of photography yet break them
when appropriate. A picture is just as much about what appears in frame as it is about what doesn’t appear. Learning the basic rules of lighting, composition, and the exposure triangle will help you see the world in frames. The trained eye can spot a photograph before even looking into the viewfinder.

The post production process is every bit as integral
as taking the image.

1. Keep colors natural. Over saturation, or tinted filters can be a nice artistic touch in some cases, but there’s something compelling about that natural vibe that makes you feel like you’re there. Start by finding the perfect white balance (try the auto setting of your software) and edit from there.

2. Balance the exposure. Bringing down the highlights is almost always appropriate.
It typically reveals more detail without sacrificing the brightness of your image. Whether you want shadows to remain dark, or brightening them to show off their detail is an artistic choice, and both look great.

3. Play with effects. If you’re using Adobe Lightroom, effects such as Clarity can really change the look of our your photo. Experiment with Grain, Vignettes, Clarity and more, until you find your unique artistic touch.

To learn even more, check out guides such as this article written by iPhone photography school. Keep in mind, that one of the best teachers is trial and error ­– getting out there and snapping pictures. The more you practice, the more likely you are to capture that perfect SANDMARC photo!